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One download can do miracles

04 Jul
Published by gruti

The products and service offers on the internet are now so common on the various websites that is almost common practise, for the average user, to almost ignore it. One eloquent example of what just stated is the presence of Adsense adverts on every web page that we might visit in any particular day. Those adverts are normally disregarded by the readers if what he/she is REALLY interested in is the actual content of the page visited.

This poses a first discrimination between browsing the internet for leisure and doing that with a precise objective. What today I want to analyse is this second type of browsing that, on average, can be associated with the internet usage made by professional in their work capacity. In fact it has been studied from many marketing research groups that the websites that have specific and meaningful content visited by a selected and very interested audience have a greater chance to generate leads from documents downloads than from generic advertisement blocks on the web page.

Going in more depth it has been observed that any file downloaded by the internet has 40% more chances to get read with attention and , ultimately, to deliver the message designed by its author to the desired audience. Interesting reading material can be sourced from IAB Europe Framework for Online Behavioural Advertising . In particular the internet user, when given the opportunity of downloading a file from a website that he/she is visiting usually responds with the request of the available file 45% of the times. Then when the file, in case of a pdf format, gets read the lead opportunity grows for another 3%.

One of the secrets of using this promotion channel is to update often enough the content of the file made available for download in such a way that the users almost expect to find new information or offers every time he/she hits that particular web page.

On our website,, you will have just that opportunity to reach your potential customers. All you have to do is to fill our web form and for 3 months you will have the opportunity of testing our advertisement package. At the end of the promotional period if you desire to stop the advertisement you will have to do NOTHING as we will stop it automatically, but we are sure that you will contact us to continue.

The package includes:

-        Front page space on the carousel (hi res logo and 140 characters of text)

-        Bespoke page including Google map of your location with driving directions, Hi res logo and the link to download a pdf file that you will be able to update and change as may    times as you like.


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