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The oncoming of augmented reality

20 Apr
Published by gruti
augmented reality

One of the most popular topics in terms of new technology which will completely change the way in which we live and work, is certainly the advent of augmented reality . This is a new technology able to enrich reality with web based additional information and tools offering  to the user the possibility to interact in real time with the environment in which is operating.

There have been many product announcements about it from the Google glasses to almost all navigation software but, until now, nothing has really come up on the market so strongly to determine a real change into the people habit like internet or the mobile telephony did.

In Naples, this week, the America’s cup has returned to the Italians waters showing exciting boat’s races in superb scenery such the Gulf sea. The new format of the America’s Cup not only is setting a new standard in the boat race sport category, but has also created a new TV format delivering to the viewer’s spectacular filming and set of onscreen information from the racing boats. To deliver such richness of contents augmented reality technology has been deployed as explained in his interview by Stan Honey, who is the IT director for the America’s Cup organization.


It becomes very evident that this sets a new standard in the sector creating a tangible example of how such innovation can create growth opportunity in the ICT market.

It will not be long, in fact, before the users demand for such products will push the market to create an adequate offer for the already present products that for one reason or the other have not been launched yet or have been placed on the market at too high price points.

The challenge and the opportunity for the SMB IT partner in order to catch such market, is to exactly establish the propensity to spend of their geographical market. To do so in a scientific and organised way Helios Marketing Solution can help by deploying a market research campaign and, subsequently analysing the results highlighting trends.


The illusionist Mariano Tomatis has published this video on his website. The video is gone viral quite rightly achieving so far in excess of 670K clicks on You Tube. Can anyone explain this trick?

Thu, 10/10/2013 - 10:52

GEN, Global Editor Network, e’ un’organizzazione no-profit che ha come sua mission quella di incrementare la qualita’ del lavoro svolto dalle redazioni, siano esse di organi d’informazione della carta stampata, della televione e radio o del mondo digitale al fine di creare un migliore servizio per i lettori.

Sat, 05/10/2013 - 12:05
Cerchi Lavoro?

Cerchi lavoro?

Wed, 04/09/2013 - 10:31
Nuove Prospettive

Sul finire dell’estate 2013, che spero abbiate passato in maniera piacevole, abbiamo tutti assistito ad un sostanziale e aspettatissimo cambiamento nel tono delle notizie economiche che ci vengono propinate dai media. Infatti la onnipresente crisi economica che negli ultimi 5 o 6 anni ha funestato non solo le nostre finanze ma ha anche impattando fortemente sulle nostre vite, ha anche dominato e condizionato tutte le notizie che ci sono pervenute.

Sun, 25/08/2013 - 12:56
Europe, 75% internet penetration: world’s no 1

ITU, International Telecommunication Union is the United Nations specialized agency for information and communication technologies – ICTs.  The Organization is based on the partnership between private and public sectors and do date counts over 700 private companies spread in 193 countries globally. From its headquarters in Geneva publishes statistics papers on the ICT sector which are extremely useful to understand the current trends of the market and, more importantly, to forecast the future ones.

Wed, 17/07/2013 - 15:01