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New supernova with many social planets

27 Mar
Published by gruti
Social Space

With the always increasing importance of the social media, comes a new challenge for the businesses, consisting in establishing themselves not just on their vertical market, but on the wider stage of the global social market.

Consumers, in the wider market, are judging brands not only on traditional benchmarks like product, service and price but also on their social image, bringing into the sales equation a new variable. In reality, as we all experience in everyday life, what makes a brand’s “social image” its most valuable marketing asset is the enormous development of the mobile network. With the massive diffusion of smart handset which “social” communication has the potential of reaching simultaneously a staggering number of 5.9 billion of handset offering perhaps the biggest opportunity of growth for many businesses. Instinctively we have all learned the new rhythm and syntax of the social communication making it in many cases our preferred form to exchange information.

ICT market is not exempt from the effect of this change! This is the main reasons why LocatorIT has a section where final users can leave comments on IT partners listed into our database, exchanging information and ratings and, most importantly, participating to the discussion on our blog. In that way we hope to establish a new meeting point for the community of professionals who are interested into the ICT market either as buyer or as seller. Helios Marketing Solution, who runs the website, is already working on the fine tuning of version .3 of LocatorIT which will include a mobile application as well as a sophisticated platform dedicated to the commercial interaction between the final users and the re-seller.

In the meantime I would like to share with you one of the newest channel that we use to better understand the new social market in which we all are operating. Last week Google launched a great new initiative called Google Think insight, a platform dedicated to the global brands, where they will find a wealth of information, data and case studies to inspire and fine-tune their marketing initiatives.


The illusionist Mariano Tomatis has published this video on his website. The video is gone viral quite rightly achieving so far in excess of 670K clicks on You Tube. Can anyone explain this trick?

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Cerchi Lavoro?

Cerchi lavoro?

Wed, 04/09/2013 - 10:31
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Sun, 25/08/2013 - 12:56
Europe, 75% internet penetration: world’s no 1

ITU, International Telecommunication Union is the United Nations specialized agency for information and communication technologies – ICTs.  The Organization is based on the partnership between private and public sectors and do date counts over 700 private companies spread in 193 countries globally. From its headquarters in Geneva publishes statistics papers on the ICT sector which are extremely useful to understand the current trends of the market and, more importantly, to forecast the future ones.

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