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Capital Investments on Mobile Technology: 79% of CEO's worldwide are ready

02 May
Published by gruti
mobile investment

The Accenture CIO Mobility Survey 2013 has been recently published. The full report can be downloaded in pdf format by visiting Accenture website.

Our team of analyst at Helios Marketing Solutions have attentively read the report and have highlighted a number of factors that will suggest a return of capital investments into technology from companies around the world. Our intent today is to share that information hoping to give some hints for the planning of the forthcoming trading months.

He is a bullet point list of some key data drawn from the report:

  • 79% of CEO mentioned mobility as a revenue-generator.
  • 84% deemed improved mobility technology would significantly improve customer interactions.
  • 30% of CEO have mobility as one of their top-two priorities, 75% put it in in their top five.
  • 59% say they have implemented centralized mobility technologies.
  • 36% of CEO has planned to drive commercial revenue engaging customers on mobile devices.
  • 36% of CEO have budget ready to be spent to buy mobility technology.

Those figures are clearly identifying a commercial opportunity for ICT companies who are keen to establish themselves at the forefront of the market appearing out of the crisis. The mobile technology has expanded in the last two years at a speed that is pushing companies to invest rapidly in that market either to meet the demand for products or to reach their customer base. Both needs are vital in today’s market for any commercial activity.

In the SMB sector this pattern is respected as many companies are progressively identifying the mobile sector as the only chance for commercial growth.

In our market research, Helios agents have interviewed many ICT managers of SMB operating in varied vertical markets, highlighting the training needs of their teams as a challenge faced by the company with budget ready to be spent and with a short to mid-term strategy to implement. In the majority of the cases, the mobile technology has already been identified as the area for investments, but the new technology requires trained staff that seems to be lacking at the present time. This in our opinion could be an additional opportunity for revenue if ICT partners are willing to put in the mix some training maybe all included into the price of the technology package offered.

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